Product Catalogs

The catalogs for Event Source, Panache Events, and So Cool Events had no formal design foundation — no grid, no style system, no print standards. I rebuilt them from scratch in InDesign, developing a unified grid, comprehensive paragraph and character style library, and master frame architecture designed for efficient annual updates. I shot original photography specifically for the layouts, managing thousands of linked assets across 100+ pages and 1,000+ products. 3,000 units printed and delivered, now serving as the centerpiece of Q2 client outreach.