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Iron City Beer
Windy City Smokeout
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Abraham’s Wallet
Logo Collection
My name is Peder Harvey and I’m a University of Dayton alum with a Bachelor of Fine Arts in Graphic Design and a minor in Art History. With experience in both digital and print media, I have a passion for merchandise and branding design. If you’re in need of a designer that is both unique and modern, I would be happy to work with you!
Iron City Beer
In the fall of 2022, an alumni of the University of Dayton approached our graphic design studio course seeking inspiration on a new limited edition can design for Iron City Beer, Pittsburgh Brewing Company’s flagship lager. Taking inspiration from the “City of Champions” slogan, I integrated athletes from Pittsburgh’s professional sports teams, the Penguins, Pirates, and Steelers. This turned into what I called the Pittsburgh Legends campaign and was built out further with wearables, packaging, and signage.
